The weekly, 10-minute, online program is basically a redux of Cosby’s family-friendly, short-lived CBS series Kids Say the Darndest Things (which itself was a redux of Art Linkletter’s original). Children in kindergarten through fourth grade are screened by OBKB producers. The most gregarious end up sitting across from the real-life star of Little Bill. He asks them questions, guiding them through a conversation trying to find the funny and/or adorable. The kids say something funny and/or adorable. Audiences go, “Awww.”
The name for the web series comes Mushmouth, a linguistically-challenged character from Fat Albert’s and the Cosby Kids who has trouble saying the word, “okay.” The money for the web series comes from Jell-O, a brand for which Cosby was the spokesperson for nearly 30 years beginning in 1974.
OBKB is set to debut before the end of the year as part of a multi-million dollar rebranding effort by Kraft Foods’ gelatinous dessert.
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