The weekly, 10-minute, online program is basically a redux of Cosby’s family-friendly, short-lived CBS series Kids Say the Darndest Things (which itself was a redux of Art Linkletter’s original). Children in kindergarten through fourth grade are screened by OBKB producers. The most gregarious end up sitting across from the real-life star of Little Bill. He asks them questions, guiding them through a conversation trying to find the funny and/or adorable. The kids say something funny and/or adorable. Audiences go, “Awww.”
The name for the web series comes Mushmouth, a linguistically-challenged character from Fat Albert’s and the Cosby Kids who has trouble saying the word, “okay.” The money for the web series comes from Jell-O, a brand for which Cosby was the spokesperson for nearly 30 years beginning in 1974.
OBKB is set to debut before the end of the year as part of a multi-million dollar rebranding effort by Kraft Foods’ gelatinous dessert.
Dhar Mann Studios has struck a content deal with another major entertainment entity. This time,…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
In summer 2021, a Wall Street Journal investigation found that TikTok’s recommendation algorithm could suss…
Next month, Jaron Brower will take the stage at VidSummit 2026 to tell attendees exactly…
A decade ago, this would have been a surreal headline from The Onion, but in…
The English Premier League returns for a new season on August 21, and two days later,…