Jaleel White and Hulu ‘Fake It’

Fresh off of the launch of last year’s Road to the Altar, rumor had it that Jaleel White had officially caught the web series bug.

In a surprise move today, episodes 1-3 of Jaleel’s newest series, Fake it Till You Make It, launched on Hulu. White’s boutique production shingle, Sweet Irony Productions, and New York based P3 Entertainment collabed on production of the 10 episode series, all of which were penned and produced by White.

White and his team were rumored to have been shopping the series around town, and early indicators of serious interest from online network Hulu seem to have panned out. The distribution deal with Hulu is a said to be a kind of ‘rev share plus’ with a minimum guarantee and payouts per view.

The series launch today comes with very little fanfare, especially when compared to the efforts put into the launch of White’s last series, Road to the Altar

, which was produced by MWG Entertainment. That series, which documented the hectic and sometimes heartfelt preparations of a newly engaged couple as they prepare for marriage, was White’s web series debut.

Directed by web series vet Todd Pellegrino (Mayne Street), Fake It Til You Make It series stars White as entertainment mogul Reggie Culkin, and sports a supporting cast of Culkin protegés played by Betsy Rue, Steve Rifkin, and Chris Smith. Wayne Brady, Kurt Fuller, Tatyana Ali, and UFC fighter Rashad Evans are also rumored to be making guest appearances. The series is also scheduled to launch on DVD today but, as of yet, no distributor has been announced.