What’s happening is that VBS.TV, the Spike Jonze helmed internet video arm of the Vice empire, is going to be showing some of
their more newsy videos on CNN.com. This is suprisingly good thinking on both of their parts: CNN has been known to be a little too self-congratulatory and Vice has been known to be a little too self-referential. Together, though, they bring the social legitimacy that both parties seem to have been aiming for the last couple of years.VBS has had a hit-or-miss vibe in the past, with shows like The Cute Show running next to video news stories about the Texas sized trash pile in the Pacific. CNN has been struggling with its lackluster iReport news video site. Much like the coming of a new Spoon album (note: it’s really good!), the pairing between CNN and Vice Magazine seems like a perfect fit. They kind of need eachother. It’s sort of cute. I look forward to seeing what comes from it.
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