Kodak CMO Hayzlett: ‘Identify Your Brand Essence’

More video from CES last week as I had a chance to sit down with Kodak Chief Marketing Officer Jeff Hayzlett (above) and talk about their web TV strategy and where he sees the space going. He also had some new tech to show off from Kodak, including their new waterproof pocket video camera the PlaySport—they crowdsourced the name on Twitter.

Hayzlett is no stranger to some on camera work, having done a season on Donald Trump’s Celebrity Apprentice and even a cameo role playing himself on the Kodak-sponsored comedy web series Woke Up Dead this fall on Crackle. During CES, he also hosted a bit of The View-styled chat show with a number of guests on stage including Tubefilter’s Jamison Tilsner (left) talking about the Streamy Awards and what’s in store in 2010 for original web series.

Wearing his marketing expert hat, Hayzlett also shared some advice for web series creators looking to build the brands of their shows in an increasing crowded field. He talked about identifying your “brand essence” and really making sure to deliver on the promise you are making. He noted that some preliminary reflection on what you want to achieve with a project is crucial, whether it’s to make money or to just create something cool.

[Disclosure: Kodak is a Streamy Awards sponsor, of which Tubefilter is a co-host.]