This year they have taken it up a notch (or six) with an interactive YouTube video adventure of sorts, showing off their latest faux merchandising. The full set of six parody commercials, “The Guild Sells Out” hit the interwebs
today. The videos were written and directed by special effects artists Greg Aronowitz, who crafted the oversized avatar weapons and props for The Guild’s viral megahit Do You Wanna Date My Avatar? music video. The Guild’s Felicia Day and Kim Evey produced the videos.While I wish the toys themselves were actually for sale—like the Codex Answer Orb — the commercials do promote something fans can buy, the Season 1 & 2 DVDs on Amazon and those trendy Guild t-shirts on Jinx.
Update, Oct. 6: This story has been updated to more accurately reflect the relationship between…
Slow Ventures cofounder Sam Lessin says his company is investing in cults. "I think we're…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
In 2023, Photoshop developer Adobe jumped into generative AI with its launch of Firefly. Firefly…
Ticketmaster parent Live Nation is getting into the creator biz. The publicly traded multinational corp,…
Netflix is getting a bucket of Chicken Shop Date. Amelia Dimoldenberg's long-running flirty-casual interview series…