There was also our unabridged roundtable discussion on just what the heck the oft-used ‘Branded Entertainment’ buzzword is all about. As brands dip more toes in the web video content pool, there’s no shortage of opinions about what this means. It’s a long one, but well worth bookmarking for some weekend reading.
And of course we can’t ignore the fact that The Guild launched season 3 on Xbox on Tuesday before its wider (MSN/Zune) launch next week on September 1. The popular series also quietly nabbed a retail DVD deal by the same company that put the Dr. Horrible DVD on the shelves earlier this year.
And finally, several examples of network TV turning to the web to find fans for their fall lineups, including a prequel web series for CW’s The Vampire Diaries and a web series/ARG for ABC’s FlashForward.
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