MySpace Rolls New 'BFF' Season, Taps Jake Hurwitz to Host

I’ll be honest, I didn’t even know the first season of BFF had ended already, but apparently it did. It’s one of the few online game shows (why aren’t there more?) and it returns this week with new host Jake Hurwitz. Hurwitz is a familiar face to web series fans, as half of the Streamy-nominated comedy duo Jake & Amir from CollegeHumor.com, which was picked up by MTV and developed as The CollegeHumor Show.

It’s a bit of a shame to see the typically absurd Hurwitz stripped of any real comedy purpose and thrown into what is pretty squarely a young, fashion-loving women’s chit-chat. Really, they make no qualms about who this show is going after and lead sponsors Always and Ortho Women’s Health & Urology probably want them to play it safe.

MySpace Video’s head of Original Content, Cristian Cussen noted that the show received 6 million views in its first season and about 1 million quiz questions generated by the show’s downloadable quiz app. “Users were very vocal about wanting more and thanks to the nimble world of new media we were able to move quickly to develop a second season,”  wrote Cussen. “Ortho was eager to extend their sponsorship and we also had interest from Proctor & Gamble for their Always brand.”

The creative team behind the series is a blend of film and fashion execs, with producer former Mirmax exec Meryl Poster and former fashion exec David Rubin co-producing. There’s also word that Hurwitz’s comedy partner Amir Blumenfeld will be coming on an upcoming episode as a guest star, but I have a feeling it won’t be what we’re used to.