Today comes news out of Sony that the 10-part web series has been picked up by cable network Spike TV to air as a 90-minute feature film on July 25th. Three days the DVD will be released, will plenty of Bell, Lucy Lawless, Doug Jones and friends.
Critically well received, the series is by and large the most successful to date for Crackle, which traditionally had been churning out mostly comedy and hosted faire. The production, directed by Paul Etheredge, had the feel of an ample budgeted indie film when we headed to set last fall to see what all the fuss was about. The transition from multi-part web series to contained feature should be fairly seamless.
Sony has been shaking things up this year at Crackle— new logo, adding full-length movies, and consolidating operations down in Los Angeles and shuttering its (fka Grouper) offices in San Francisco. So far, that seems to be bearing fruit. Total streams on the site are up 84% in the first quarter. At some point Sony’s $65 Million acquisition of the former P2P sharing site will start paying off.
Meanwhile Spike TV has been agressive in its penchant for hot web properties, recently nabbing comedy series MoCap LLC and James Gunn’s PG Porn earlier this year.
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