The New York Times, despite the recent financial woes facing most print publications, is the utmost of online innovators. Its long history and celebrated brand, its simplistic style and its air of elegance, have proved fodder for some of the most interesting, inventive projects I’ve seen on an off the web.
Despite – and indeed because of – its simplicity, Screen Tests is some of the most fascinating, intriguing work on the web. It is what it says it is, a simple video that captures the on-screen energy of an individual (via a conversation – these aren’t Warhol’s silent
Screen Tests) except these people don’t need to be tested; they are already well vetted.It’s a face to face meeting with someone you’ve never met before but know pretty well. It’s Will Farrel’s first therapy session. It’s a second date with Naomi Watts. It’s a beer with Seth Rogan, a one-on-one with George Clooney or a chance encounter with Natalie Portman.
Who doesn’t love to hate Tyra Banks? (Hers is one of the most viewed Screen Tests)
Elizabeth Banks makes me smile.
An unprecedented opportunity to look into the eyes and soul of someone so familiar that we’ve never before met…until now.
Amidst a chaotic week at TikTok, the app took some time to acknowledge its growing community…
Nothing, Except Everything is getting a big-screen treatment. That's the name of a short film that…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…
A major player in the burgeoning newsletter industry has made a sizable addition to its…
Meta has kicked off the week with a pair of announcements that should make its creator…
MrBeast continues to show us that he's in a league of his own as far as…