Valkommen To IKEA (www.easytoassemble.tv) – More bloopers are a click away
We sat down with Douglas, the show’s creator and star, last month to talk about the series and her thoughts on the future of web entertainment. It’s a great read and well worth taking a look at in case you missed it. She equates the web medium as the “new independent film,” a place where you can have creative freedom and still find a sponsorship partner like IKEA who’s willing to completely trust you.
A little excerpt from the interview:
So for a few weeks we can all get up to speed on life behind the curtains at IKEA. “These spoof training videos really capture the flavor of the main episodes of Easy To Assemble, which will be launched later this month, said Thomas Bannister, CEO of SXM. “On the Internet you can create storylines and characters in a non-traditional, non-linear way. It’s less like creating a product for a slot on the shelf and more like creating a universe to diffuse through cyberspace.”
No official date for the Easy To Assemble release yet, but we do know that the red carpet launch party will be Sept. 18th, so our bets are that it will be shortly thereafter.
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