iJustine, the internet sensation that rose to fame with the advent of lifecasting, and who built on her notoriety with a video of an outrageous iphone bill, continues to hone her status as the internet’s prettiest geek. Her popularity of late is emphasized by Carson Daly’s decision to tap the i-celebrity for an internet-themed internet show to launch sometime in June
. It appears she’s visiting all corners of the internet to drum up some excitement for the shiny new show with a stale old theme, but we’ll cross that much-traveled bridge when we come to it…
Daisy raises an interesting question. How does one monetize internet fame? How does the "economy of reputation" eventually convert into dollars? In iJustine’s case, it’s been a combination of consulting and marketing services, and some blurry in-video advertising. Presumably, Mr. Daly’s show will help too, but in a business driven by hard metrics, how do we assign value to the economy of i-celebrity?