Mo Rocca and persons-on-the-street don’t quite make as entertaining a duo, but it’s the latest coupling developed by a big-named brand aimed to woo potential users through web video.
Produced by Bank of America, Mo Banking puts the comedian, political satirist, Daily Show correspondent, and “fundit” back on the streets of NYC, asking passers-by about overdraft protection, bringing sexy banking back, and mobile account alerts. Unfortunately, there are no questions about spank banks.
###They’re cute and punny, with Mo Rocca’s friendly, sly style, and probably dirt cheap to produce, but a little too shill for my tastes. IMO, the best forms of marketing fit the product nicely into the pitch instead of making it the focus.
The Amex card in Seinfeld and Superman was incidental, almost an after thought. Mo’s rockin’ the BofA banking tip just a touch too hard. Definitely watchable, but some subtlety could’ve gone a long way.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
As major film studios seek deals with directors whose careers began on social media, Sony…
Syracuse University's Center for the Creator Economy has published a report that will make traditional news outlets…
At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators.…
Two weeks after OpenAI announced the hire of Sam Yam as the head of its Creator Product division,…
AI-generated text has become a major concern in classrooms, offices, and publishing houses, but the European…