MySpace Gets Some TMZ

TMZ.com, the AOL-owned celebrity gossip site featuring a branded video section powered by Brightcove has just announced a partnership with MySpace.  The MySpace internet-TV platform features exclusive, expensive content like those scantily clad Roommates and a lot of lesser-known non-exclusive content like TilzyTV.

I’d show the classic TMZ moment with this Lakers forward, but TMZ has disabled embeds.  WHY?

So why the deal with MySpace when the Brightcove seems to be functioning just fine?  Why not.  The prevailing wisdom is that content should

follow eyeballs, not the other way around, and there are plenty of celebrity-gossip lovers already on MySpace.  This deal allows their synergies to flow.

From Variety:

Channel will feature clips from the first-run strip and a range of other “TMZ”-branded material. MySpace has been actively beefing up its branded vid offerings in the past few months, and the clip-driven “TMZ” is a natural fit with its target audience and with Warner Bros.’ efforts to make “TMZ” a ubiquitous purveyor of celeb news and gossip.

Of course, this might pose a threat to PerezTV, project of the celebrity-gossip blogger gone TV star Perez Hilton, though his videos seem to focus primarily to his Mini Goldenoodle, Teddy.

In other news, I can’t believe people actually care about this $#it.