Once upon a time, Yahoo looked poised to re-invent entertainment on the Internet, what with Hollywood veteran Terry Semel at the helm. Then came YouTube and Yahoo’s abysmal video offering, which lacked just about everything. Yahoo never really made a dent in the space, but their new video platform, and the announcement their acquisition of Maven Networks, might signal a new big-time entrant to the online video world.
From Maven’s Blog:
“The combination of Maven Networks with Yahoo!’s own vast technology resources, deep industry relationships, and huge global audience will deliver an unrivaled video publishing, syndication and advertising solution.”
I’m not sure if Yahoo’s new video effort is directly related the the acquisition of Maven, but it looks to be a big step in the right direction.
The new video player is (finally) easily embeddable with seamless full-screen toggle and an overall elegant interface, but the cornerstone of Yahoo’s new video strategy seems to be exclusive, populist content. Nothing drives traffic better.Yahoo’s video strategy won’t have a major impact on the market for independent producers–though being featured by Yahoo is certainly a valuable promotional tool — but this will likely impact the way traditional media convert their assets for the web. Yahoo seems to be positioning itself to manage and distribute online video for major media companies, a strategy that’s occurred to at least a few others…
Hulu? Brightcove? YouTube? Yahoo? How’s this gonna shake out?
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
"Just think it, then watch it." That's one of the taglines that can currently be…
As TikTok prepares for its legal battle against the United States Justice Department, its source…
Twitch is getting rid of all members of the Safety Advisory Council it formed in…
TikTok is weaving its Pride Month celebration into its social shopping hub. The platform has revealed…
Since 2011, YouTube has been one of Coachella's biggest hype guys. Every time the annual…