Baseball playoffs start on Wednesday and, if you’re like me, they can’t come soon enough. Broadcast partner FOX will have complete exclusivity for live events, and you won’t find live broadcasts online (at least not legally). But viewing options on the web continue to increase. ###
“Our partnership with Joost allows us to continue to reach baseball’s increasingly growing global fan base by providing them with free on-demand broadcasts of every game from the most dramatic and emotionally-charged month on the baseball calendar.”
Online video offers an inexpensive way for content producers to go global and engage an international audience. Joost, which just released beta version 1.0, promises a quality user experience and a way to reach an audience beyond MLB’s core fanbase here and in Japan.
Ben Homer is a contributing writer from Online Video Watch.
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