Esports Activate, the first esports NewFronts-style took place in the Sony Playstation Theatre in New York on Tuesday. Here's how brands and video platforms might want to approach the industry.
L’Oreal
- 28% of TikTok users are Gen Xers. Only 5% of brands target that cohort with influencer marketing.
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Esports Held Its Own Upfront In New York City, As Brands Like L’Oreal Carefully Plan Their Entry
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YouTube Star Michelle Phan Prepares To Re-Launch Her Em Makeup Line (That She Bought Back From L’Oréal)
Michelle Phan is preparing to re-launch her cosmetics line, Em, which flopped upon its initial release alongside L'oreal in 2013.
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L’Oréal Is One Of The First Brands To Launch A Large-Scale Snapchat Spectacles Campaign
Celebrity makeup artist Sir John and two other L'Oréal Paris brand ambassadors wore the smart glasses while helping celebs get ready backstage.
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- TED And YouTube Present Another Year Of ‘Ads Worth Spreading’
- L’Oreal, YouTube Looking for Beauty Guru
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