YouTube

• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 01/25/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 01/25/2026

  Handmade by Naim is teaching kids to be crafty. Will those children grow up to become the farmers they see on YouTube Shorts?

  
• Top 5 Branded Videos of the Week: A full week of Shorts (plus Veritasium)

  In his most recent letter to creators, YouTube CEO Neal Mohan said Shorts now average a whopping 200+ billion views per day. And, as we've been tracking for over a year now in our Gospel Stats Weekly Brand Reports, Shorts are popular with more than just viewers. Brands dig them, too.

  
• As YouTube refreshes its look, is it time to say goodbye to the play button?

  YouTube has slightly updated its brand aesthetic and design. Did it go far enough, or could it consider a big play button change?

  
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 01/18/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 01/18/2026
• YouTube removes the guesswork by expanding monetization for controversial content
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 01/11/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 01/11/2026
• Top 5 Branded Videos of the Week: Doki Doki Mustard Club
• YouTube’s new search filters make clearer distinctions between long-form videos and Shorts
• Top 5 Branded Videos of the Week: MrBeast brings the Starbucks, Leo Gonzalez brings the tequila