[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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When did BabyBillion become the most prominent channel on YouTube? Though the kid-friendly hub has been a factor in our charts for years, it had never reached the #1 spot in the Global Top 50 until the first week of March. Since then, BabyBillion has led each week’s ranking of the most-watched YouTube channels in the world.
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This week, the channel with the most #1 finishes in our viewership chart came close to knocking BabyBillion off its perch. T-Series got 919.5 million weekly views to vault up to second place in the ranking, but BabyBillion remained undefeated in May thanks to its 1.15 billion weekly views.
If your family’s maxed out but you need more views, just add a pet
For years, a statement about our weekly charts has held true: If you want to crack the Top 50, the best way to do so is to be a family from India.
South Asian family hubs have achieved an unprecedented degree of dominance in the Global Top 50. This week, 29 channels — nearly 60% of all chart entrants — are representing India in our viewership ranking. And a significant number of those channels, including regulars like BabyBillion, Anaya Kandhal, and KL Bro Biju Rithvik, make videos for YouTube’s youngest viewers.
Indian kids’ hubs have become so numerous that some of those creators are bucking familiar trends and adding fresh spins to the family formula. For several of those channels, the secret to success involves one of the only categories that rivals children’s content in terms of YouTube traffic. I’m talking, of course, about animal videos.
The days of dogs on skateboards may be behind us, but cute animals are still a dependable source of viewership for many YouTube channels, especially those that operate primarily on Shorts. And if you can offer your viewers both cute kids and cute pets, viewership can go even higher. That’s why the hero image for The Shine Family depicts the channel’s three most important characters: Two boys and one dog.
This week, the Shine Family cracked the Global Top 50 after picking up 293.9 million weekly views. That sum was good for a 70% week-over-week increase, and it brought The Shine Family’s lifetime tally up above 7.4 billion views.
A family pet can be both a lovely companion and a valuable asset for an accompanying YouTube channel, but creators don’t even need to own a pet themselves to benefit from the animal kingdom bump. We saw evidence of that idea last week, when The BN Brothers mixed in cat videos to claim a spot in the Global Top 50.
In the wake of that channel’s upward move, we’ve noticed several other Indian family channels that have added animalistic representations to their videos. The Useless Cousin is a channel with a mean name and a focus on family-friendly hijinks. Recently, it added a yellow dog mascot as well, and that decision helped the Indian hub collect 297.1 million weekly views. The 41st-place represents a new high-water mark for The Useless Cousin.
Data via Gospel Stats
So if I were an adult in charge of a family YouTube channel, I’d start diversifying the costumes on display. Brothers, mothers, sons, daughters, cousins, and other family members are often titular figures in top Indian channels, but the animal companions are providing a competitive edge.
And if animal dress-up is on the table, maybe it’s time to get some American college mascots on Shorts. I feel like this guy from the University of Maryland – Baltimore County could really rack up the views.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 29
- United States: 5
- Canada: 3
- Indonesia and Vietnam: 2
- Argentina, Australia, Bangladesh, China, Germany, Pakistan, Russia, South Korea, Spain, and Taiwan: 1
This week, 39 channels in the Top 50 are primarily active on YouTube Shorts.
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