There are a couple consistent themes to YouTube's new features this year: fandom-building, and gamification. It's talked up the importance of strong creator-viewer relationships with tools like Hype, which spotlights smaller creators with dedicated communities, and has added things like platform-wide badges that level up with user actions like getting in early when a creator opens up Channel Memberships.
YouTube
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/27/2024
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YouTube is gamifying the creator-viewer connection
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Top 5 Branded Videos of the Week: Copycats, kicks, and underground cities
Welcome to the latest Gospel Stats Weekly Brand Report, where we have usual suspects MrBeast and FaZe Rug making appearances alongside some intriguing newcomers. Unlike past weeks, which were dominated by science content from creators like Veritasium and Kurzgesagt, this week is all entertainment--including an appearance from Black excellence in entertainment courtesy of media company Revolt, which hit spot #2 this week with an hourlong recap of its recent event Revolt World.
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/20/2024
Bobby Parrish gives shopping tips to save money on groceries at stores like Aldi and Costco, but his 2-year-old is his secret weapon.
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YouTube’s new program teaches teens how to recognize AI content
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/20/2024
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Ted Sarandos says Netflix is the home of storytellers. YouTube creators might not agree.
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What happens when brands adopt creators’ winning content strategies?
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YouTube shares the deets about where its videos come from
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YouTube wants to give you badges to reward you for doing stuff on YouTube
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Top 5 Branded Videos of the Week: Codes, celebrity tech, really cool eels
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/13/2024
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