YouTube

• YouTube is introducing influencer marketers to the new-and-improved BrandConnect
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.

  YouTube's End Screens are bothersome for some viewers, and the platform is testing the ability to hide those pop-ups.

  
• There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.

  With YouTube as the single largest content destination for kids, it's making moves that could set a standard…if it can make good on the initiative's intentions.

  
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities

  YouTube is celebrating its 20th birthday by hosting Creator Collectives that will connect with communities in major U.S. cities.

  
• Top 5 Branded Videos of the Week: The universe sure does keep spinning
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year
• As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs
• YouTube thinks a more human touch will cut down on demonetization mistakes
• Top 5 Branded Videos of the Week: MrBeast, Elon Musk, alien bugs
• YouTube’s Premium Lite tier arrives, providing cheaper access to ad-free viewing
• It’s YouTube’s turn to crack down on the gamba meta
• Top 75 Most Subscribed U.S. YouTube Channels • February 2025