YouTube shopping

• YouTube lets creators group together their favorite items with shoppable Collections
• YouTube prepares for holiday season with new features for shoppable videos

  As a new survey from Shopify reveals that nearly half of Gen Z prefers to shop on social media, YouTube is debuting new ecommerce features.

  
• YouTube’s new Partner Program standards are tailored to live-streaming creators

  YouTube is slackening the standards for its Partner Program to encourage more users to take advantage of features like Super Chat.

  
• More than 100,000 YouTube channels are linked to stores

  100,000 YouTube channels now link from creator, artist, and brand profiles to external merch stores operated by companies like Spring.

  
• Creators like Deestroying and Jesser are part of YouTube’s starting eleven for the 2022 World Cup
• With its ‘Bridgerton’ and ‘Top Gun’ events, YouTube is courting the TV and film industries