youtube select

• Ahead of Brandcast, YouTube brings more targeting to Shorts ads
• YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it

  YouTube CEO Neal Mohan and his team unveiled new ad products for connected TVs during the Brandcast presentation at 2023 upfronts week.

  
• YouTube Unveils New ‘Seasonal’ Ad Packages, ‘Greenlight’ Program Enabling Creators To Develop A Branded Series

  Ahead of its annual Brandcast event, which is slated to take place virtually again this year on May 4, YouTube has unveiled a new ad offering under its YouTube Select ad program, which marked a rebrand of its former Google Preferred product in May.

  
• ‘YouTube Select’ Replaces Google Preferred Ad Program, With New Curated Content Lineups

  Say goodbye to Google Preferred, and hello to YouTube Select.