youtube culture and trends

• According to YouTube, the mainstream isn’t dead. It just looks different than it used to.
• YouTube’s soccer community is more than fan culture. It’s a “football revolution.”

  Like in other sports, football/soccer is undergoing a "fandomification" that is turning creators into powerful media outlets.

  
• YouTube has 20 billion reasons why creators are taking over the Super Bowl

  If you want to know why creators like MrBeast and Dhar Mann are featured so heavily at the Super Bowl, take a look at YouTube's numbers.

  
• For the first time, more than half of Gen Z self-identifies as content creators

  YouTube's Culture and Trends Report for 2024 details the growth of fandoms and fan-created content within the creator economy.

  
• Airrack joins YouTube to unveil 2023 Culture and Trends Report, dissect “many layers of fandom”
• YouTube says Gen Z loves soothing videos, meme accounts, and “content that’s personally relevant to them”