wavemaker

• 28% of TikTok users are Gen Xers. Only 5% of brands target that cohort with influencer marketing.
• Tech Reviewer Marques Brownlee Drops ‘Waveform’ Podcast Alongside Studio71

  YouTube’s foremost tech review creator, Marques Brownlee -- who is also known to his 9 million subscribers (that drive an average 3 million views per video) as MKBHD -- is launching a new podcast in partnership with digital network Studio71.

  
• “Commerce Is Coming To The NewFronts,” Says Wavemaker’s Content Head Noah Mallin

  “Commerce is coming to the NewFronts,” says leading ad exec Noah Mallin.In an interview with Tubefilter, the head of content and experience at top ad agency Wavemaker -- which reps clients including L'Oréal, IKEA, Paramount Pictures, and Colgate-Palmolive -- said that more and more publishers are integrating commerce ventures into their presentations.