viewability

• AOL Survey Found 20% Of Ad Buyers Increased Their Mobile Video Spend In 2015
• Facebook Is Testing Ten-Second Video Views On Marketers’ Ads

  Facebook is working with select brands on a cost-per-view basis, where advertisers can pay for a video ad once it has been viewed for at least ten seconds.

  
• Twitter Starts Auto-Playing Videos, Vines, GIFs; Promises 100% Viewability For Ads

  On June 16, 2015, Twitter announced native videos, Vines, & GIFs would auto-play when they appear in Twitter feeds, and promised 100% viewability to brands.

  
• Brands Won’t Buy YouTube, Facebook Ads Without Better Viewability Testing

  Sites like YouTube and Facebook, who don’t allow third-party tracking systems, are losing out on ad dollars from brands wary about viewability reporting.

  
• Google Says 91% Of Its YouTube Ads Are Viewable