Creator platform Collab has today announced the acquisition of influencer marketing upstart Trendpop. Trendpop, founded by former engineers from Google and Pinterest – Yoav Zimmerman and Jonathan Ben-tzur – helps brands discover creators and trends on TikTok, and then furnishes insights to help build campaigns.
trendpop
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Trendpop brings its analytics suite to the common creator
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Collab acquires Trendpop to help make ads go viral on TikTok
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