tiktok

• TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)
• TikTok Shop tempts buyers and sellers alike with new gift cards and cash back

  The cards appear to specifically be for TikTok Shop, not a specific brand or the user's overall account balance, where they could spend it on things like livestream gifts. That puts them in the realm of cards to other ecommerce platforms like Amazon or eBay, and makes them an admittedly appealing gift for hard-to-please recipients, and a catch-all for digital-savvy kids who usually get Robux cards in their stockings.

  
• The U.S. TikTok deal is official. Here’s what we know.

  An internal memo sent by CEO Shou Zi Chew to TikTok employees confirmed that ByteDance will accept the U.S. acquisition deal.

  
• TikTok narrows the measurement gap with DoubleVerify partnership

  TikTok is making its ads easier to measure by integrating DoubleVerify's Authentic Attention product into its spots.

  
• All TikTok wants for Christmas is a Mariah Carey concert
• Want a unique gift idea for a TikTok fan? Share a feed with them.
• TikTok may be big in Asia, but its U.S. user base is a goldmine
• TikTok Shop had a huge Black Friday weekend with $500 million of U.S. sales
• On TikTok Live, viewers are buying enough virtual gifts to pay 60,000 creators a part-time salary (Exclusive)
• TikTok is working with Kim Kardashian to turn its Shop into a luxury retail outlet
• TikTok knows some users are fed up with AI content, so it’s letting them choose how much of it they see
• Attention, please: TikTok launches “bulletin board” feature