Biden's campaign and administration have historically worked with influencers to get pro-Biden content on TikTok rather than creating content themselves, and that seemed to be the plan for this year, too.
tiktok
- As the E.U. pressures TikTok, the app is bringing its “Election Centre” to 27 member states
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The Biden campaign is on TikTok
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Around the World: TikTok and Meta sue the E.U. while Douyin gets a CEO shakeup
Douyin's CEO announced that she's stepping down, Meta and TikTok sued the EU, Japan has VTuber drama, and Russia blacklisted creators.
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After bringing together 2.3 million creators for Live Fest, TikTok tests updates for its subscriptions
TikTok got 2.3 million creators to join in its Live Fest, and it seems to be testing a new feature for Live Susbcriptions called Sub Spot.
- Coca-Cola cries “Happy Tears” with a TikTok-exclusive flavor
- TikTok loses songs from Taylor Swift, Olivia Rodrigo, Drake amid Universal Music Group dispute
- TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety
- For Black History Month, TikTok is promoting its ecommerce hub by inviting users to #ShopBlack
- TikTok reportedly plans to open live shopping studios for creators
- TikTok tells creators it’ll boost their horizontal videos to more viewers (but won’t pay them for additional views)
- TikTok brings film-focused creators to Sundance for some Hollywood hobnobbing
- TikTok is testing a 30-minute maximum length for its uploads
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