tiktok

• TikTok’s new ad product helps brands distribute and scale their microdramas
• On your marks: TikTok, Strava establish six-digit fund for running creators

  TikTok and Strava have established a €100,000 fund that will support local run clubs across Europe while empowering running creators.

  
• Starbucks and its barista-creators are piloting TikTok’s new custom ad networks

  While many major retail brands have embraced content creators and sponcon as part of their advertising efforts, Starbucks in particular has notably leaned on employees to spread its word on social media.

  
• Tinder and TikTok are going on a double date to give us more ‘Love Island’-inspired reality content

  The next season of Tinder's 'Double Date Island', a 'Love Island' adaptation that premiered last year on YouTube, is coming to TikTok.

  
• Report: Nearly 60% of videos recommended to new TikTok accounts are AI slop
• With a live stream of the Pope’s Sagrada Familia visit, TikTok becomes part of history
• UMG’s new TikTok and Spotify deals are what we should expect in the age of AI
• Two-thirds of consumers go to TikTok Shop to discover new products and brands
• TikTok assembles global roster of Creator Correspondents for 2026 FIFA World Cup
• TikTok has the cure for your wanderlust: A vacation booked from the For You Page
• Social media has political divides, but some feeds are more polarized than others
• TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards