tiktok

• Led by U.S. sales, TikTok Shop is on track to hit $100 billion of gross merchandise value in 2026
• The force is with TikTokers as they get the usage rights to Disney characters

  Thanks to a landmark deal, characters from Disney franchises like Pixar, Marvel, and Star Wars will show up across TikTok and Disney+.

  
• Will Americans pay for microdramas? TikTok is about to find out.

  TikTok's plan to keep the microdramas coming involves a new app called LimeShorts, which revolves around paid subscriptions.

  
• Breaking down the billions of fans who took in the World Cup on YouTube and TikTok

  YouTube and TikTok got expanded access to the FIFA World Cup in 2026. That turned out well for all parties involved.

  
• TikTok’s return to U.S. government devices represents easing tensions
• TikTok’s plan to break into sports involves slam dunks and right hooks
• TikTok’s AI labels might not be effective, so the app is educating its users
• Creator recs are leading to sales, and more research has arrived to prove it
• TikTok’s U.S. tour will serve as a reminder of its small business impact
• TikTok’s new ad product helps brands distribute and scale their microdramas
• On your marks: TikTok, Strava establish six-digit fund for running creators
• Starbucks and its barista-creators are piloting TikTok’s new custom ad networks