tiktok shop

• Orca taps ecommerce vets to forge new creator partnerships and grow TikTok Shop sales
• Coca-Cola cries “Happy Tears” with a TikTok-exclusive flavor

  Coca-Cola has introduced two new flavors, including an option called Happy Tears that is exclusive to TikTok Shop.

  
• TikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue

  TikTok is increasing its commission on Shop transactions to 8% as it looks to push annual U.S. ecommerce revenue as high as $17.5 billion.

  
• Around the World: TikTok makes moves in Indonesia, Italy fines YouTube, and Brazil enacts “crypto tax”

  TikTok struck a deal to restart its Indonesian ecommerce, Italy levied fines against YouTube and Twitch, and Brazil passed a crypto tax.

  
• On the Podcast: TikTok Shop’s $500 million bet
• Want to get your groceries through TikTok Shop? That option may be coming soon.
• One month after TikTok Shop’s U.S. introduction, sales are growing — but so are complaints
• Around the World: Indonesia vs. TikTok, Spotify in Brazil, and a Twitch promotion gone wrong
• TikTok says its impressions are undervalued by 73%. Will advertisers adjust their measurements?
• Some TikTok users in the U.S. can now buy goods from China on a dedicated Shop tab
• TikTok is ending support for Shopify’s storefronts, so the ecommerce brand is going to the Shop
• TikTok will sunset its Shopify storefronts in September