Several recent surveys have broken down beauty sales from indie brands on platforms like TikTok Shop and Whatnot.
tiktok shop
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Led by U.S. sales, TikTok Shop is on track to hit $100 billion of gross merchandise value in 2026
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Beauty sales neared $1 billion on TikTok Shop last quarter, but not every brand is a winner
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Two-thirds of consumers go to TikTok Shop to discover new products and brands
The findings from a survey conducted by GlobalData show much growth small businesses enjoyed on TikTok Shop in 2025.
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Can TikTok Shop disrupt the gallery by empowering creators to sell fine art pieces?
Sophie Tea is one of the first influencers who is targeting luxury buyers by selling works of fine art to her fans on TikTok Shop.
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Have you heard? QCP’s centerfold, TikTok Shop’s reversal, and a YouTube brainrot blocker
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TikTok breaks down €31 billion economic impact in the European Union
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TikTok may be big in Asia, but its U.S. user base is a goldmine
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TikTok Shop had a huge Black Friday weekend with $500 million of U.S. sales
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TikTok is working with Kim Kardashian to turn its Shop into a luxury retail outlet
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With $19 billion in quarterly sales, TikTok Shop now rivals eBay
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Have you heard? Twitch throws out VTuber gifts, Chipotle’s Boorito levels up, and ChatGPT gets brainrot.
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TikTok Shop staff just faced a third round of layoffs in three months. What’s the deal?
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