The Witcher

• Netflix Launches Online Store For Apparel, Toys Inspired By Hit Series Like ‘Lupin’, ‘Stranger Things’
• ‘The Queen’s Gambit’ Becomes Netflix’s Most-Watched Limited Scripted Series, 4th Biggest TV Show Overall

  Netflix’s female-fronted, chess-focused limited drama series The Queen’s Gambit has shattered records for the streaming service, according to VP of original series Peter Friedlander.

  
• Social Video Strategy Spotlight: How Netflix, Amazon, And Hulu Take Different Approaches To Hyping New Shows

  We’re turning the spotlight on streaming services to examine the social video trends in promotions of three more high-profile shows: Netflix’s The Witcher, Hulu’s Looking for Alaska, and Amazon’s Carnival Row.