Spotify AUX is a new platform that will allow the music platform to play matchmaker between brands and artists.
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- Creator earnings from sponsored content projected to reach $8.1 billion in 2024
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Pass the AUX: Spotify helps musicians “live off their art” with brand matchmaking service
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On TikTok, sponsored post engagement rates are outpacing YouTube and Instagram
Data compiled by influencer marketing company CreatorIQ shows that TikTok is driving higher engagement rates than YouTube and Instagram.
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Dylan Mulvaney slams Bud Light for not supporting her during sponsorship backlash
Dylan Mulvaney has called out Bud Light for failing to support her after she received transphobic backlash due to a beer sponsorship.
- Khaby Lame gets paid about $400,000 for each sponsored TikTok, but his dream is to win an Oscar
- Tony the Tiger’s Twitch stream is grrreat
- Bounty, an influencer marketing company that caters to small TikTok creators, has raised a $5 million funding round
- Lele Pons announces animator Ben Treat as the $250,000 prize winner in Samsung competition series
- Sean Evans drinks milk to counteract spicy wings. Now he’s flipping the ‘Hot Ones’ script to support the dairy industry.
- Instagram Adds New Tag To Let Influencers Properly Disclose Brand Partnerships
- FTC Pushes For More Disclosure Of Sponsored Content On Instagram
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