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• With new web series called ‘Making It,’ Cricket Wireless roots for the underdogs
• 80% of sponsored posts on Instagram last month weren’t disclosed as ads

  Creators upload thousands of sponsored videos and posts across digital platforms like YouTube and Instagram every day—and the Federal Trade Commission (FTC) is very serious about those posts being correctly disclosed as branded content. Over the last few years, the commission has rolled out more and more specific guidelines for sponcon, letting creators know exactly when they need to tell their audience that they were paid to promote brands, products, and services.

  
• YouTube wants creators to send their videos to brands

  Creators don't make money off these video linking requests, but this could be another way for them--especially newer creators who might not know how to reach out to brands themselves, or are having trouble getting emailed-swamped brands to respond to them--to make connections with companies that could sponsor them for future content.

  
• Creator earnings from sponsored content projected to reach $8.1 billion in 2024

  Creators are starting to diversify their revenue streams, but sponsorships are still delivering the lion's share of earnings.

  
• Pass the AUX: Spotify helps musicians “live off their art” with brand matchmaking service
• On TikTok, sponsored post engagement rates are outpacing YouTube and Instagram
• Dylan Mulvaney slams Bud Light for not supporting her during sponsorship backlash
• Khaby Lame gets paid about $400,000 for each sponsored TikTok, but his dream is to win an Oscar
• Tony the Tiger’s Twitch stream is grrreat
• Bounty, an influencer marketing company that caters to small TikTok creators, has raised a $5 million funding round
• Lele Pons announces animator Ben Treat as the $250,000 prize winner in Samsung competition series
• Sean Evans drinks milk to counteract spicy wings. Now he’s flipping the ‘Hot Ones’ script to support the dairy industry.