social commerce

• Live shopping is growing up in the U.S. and getting its own conference
• Linktree’s latest tool for its 47 million users is a social commerce offering

  Linktree is expanding its array of creator economy offerings by launching a social storefront for ecommerce pros.

  
• Pinterest Launches Influencer-Fronted Video Series With Manny MUA, Tom Daley, Others

  Pinterest is moving deeper into the creator economy and dipping its toes into the social commerce pond with Pinterest TV.

  
• YouTube To Host Weeklong Holiday Shopping Event With The Merrell Twins, Walmart, More

  YouTube shared some social commerce news during its keynote presentation today at Advertising Week featuring Tara Walpert Levy, Walmart CMO William White, and resident creator Liza Koshy.

  
• Flip Raises $28 Million, Wants You To Buy Beauty Products From Its Creators
• TikTok Links Up with Shopify For Ad Integration Amid Social Commerce Push