search wars

• Are TikTok users losing interest in the app’s search engine capabilities?
• Google is updating its search to offer more Perspectives

  At its Google I/O conference, the search leader announced updates in the form of Perspectives, which pulls content from TikTok and Reddit.

  
• Instagram tried to be like TikTok. Now TikTok wants to be like Instagram.

  TikTok has launched a new feature called Photo Mode. Though the tool may be used to compete with Google Images, it looks like Instagram.

  
• Teens use TikTok as a search engine. Google is trying to win them back.

  Google is making its results more dynamic in order to prevent TikTok from cutting into its search and maps traffic.