roblox

• Roblox generated $1.2 billion in the U.S. creator economy between 2017 and 2023
• Hollywood turns to TikTok to fill seats in empty theaters—and it seems like it’s working

  TikTok says it "has the power to breathe new life into past programming, just as effectively as the latest blockbuster hit." It might be right.

  
• Roblox bets on ecommerce by selling tickets to ‘Beetlejuice, Beetlejuice’

  "Our aim is to connect with Gen Z, where creativity thrives," Cameron Curtis, Warner Bros.' Executive Vice President of Digital Marketing, told Digiday. "Roblox isn't just a game; it's a dynamic community. By introducing Beetlejuice in this innovative way, we're captivating a new audience and driving excitement for the theater experience."

  
• Creators made $741 million on Roblox last year. New analytics tools will push that number even higher.

  Roblox has added new analytics and tracking tools to help the creators and brands that are building experiences on its platform.

  
• Common Sense Networks teams up with ‘Roblox’ publisher for child-safe ad partnerships
• Roblox’s revamped Creator Fund offers “a minimum of $500,000 per project” for in-platform development
• Paris Hilton’s Roblox destination generated the same buzz as a $60 million ad campaign, her company says
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/25/2024
• Roblox paid out $741 million to its community of creators in 2023
• Roblox is giving creators 100% of their revenue from some developer assets
• Custom experiences are coming to “metaverse-style games” thanks to GameSquare’s new unit
• Paris Hilton is helping her family’s hotel brand launch a rewards program in Roblox