Creator products, "creators as creative," new sponsor types, and blitz-style campaigns were four influencer marketing trends from 2023.
prime hydration
- Logan Paul’s Los Angeles Lakers deal is a slam dunk for Prime Hydration
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Here are the influencer marketing trends that could define YouTube in 2024
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‘South Park’ skewers Logan Paul, Prime Hydration, and OnlyFans in Paramount+ special
South Park took a swipe at Logan Paul and the Prime Hydration brand he co-founded with KSI. The episode also referenced Tana Mongeau.
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Top 5 Branded Videos of the Week: KSI leads the way as both a creator and a sponsor
A MrBeast video sponsored by KSI and Logan Paul's Prime Hydration leads this week's sponsored video ranking ahead of a clip from the Sidemen.
- KSI and Logan Paul are getting back into the ring (but not against one another)
- Logan Paul and KSI’s Prime energy drinks are drawing scrutiny from U.S. regulators
- Logan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership
- KSI and Logan Paul aired their Super Bowl commercial (and MrBeast was in an ad too)
- Logan Paul and KSI’s beverage brand gets a Prime placement at the Super Bowl
- Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit
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