precisify

• Gen Z and Millennials “consistently converge” on YouTube, where they have better recall and find the best quality ads, according to Precisify’s new data
• New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases

  For kids in Generation Alpha, YouTube is far and away the most important platform, and it drives many purchases as a result.

  
• Precisify to buy into the creator economy on the heels of $26M investment

  Precise TV, which uses a mix of proprietary panels and AI solutions to facilitate creator marketing campaigns, is now Precisify.