pre-roll

• Viewers Are 12.2% More Likely To Remember A Completed Pre-Roll Ad
• Which Brands Are Spending the Most in Online Video?

  New video advertising report out from YuMe has some interesting findings about brand activity in online video.

  
• Blocking Fake Pre-Roll Ads Just Got Easier (For Brands At Least)

  TubeMogul launched PlaySafe a new ad verification tool for brands to block fraudulent pre-roll ads from being served up on sites.

  
• So, Will You Skip YouTube Ads?

  With the official rollout of YouTube's TrueView today, viewers can skip the pre-roll ads before the videos. Will you skip or stay?