podcasts

• Spotify’s podcast “plays” are a new metric for a booming industry
• Spotify’s payouts to creators and podcasters reached $100 million in Q1 2025 alone

  Spotify published a blog post in which it noted that payouts to creators and podcasters exceeded $100 million during Q1 2025.

  
• YouTube’s first podcast head is out, but updated audio ads are in

  YouTube is reportedly working on a feature that would let users swap out audio ads. Also, Head of Podcasts Kai Chuk has left the company.

  
• More than half of Americans over the age of 11 have watched a video podcast

  The latest edition of Edison Research's Infinite Dial report found that podcasts have reached an unprecedented level of saturation in the United States.

  
• Turns out Gen Z doesn’t like video podcasts. Now what?
• The most popular podcaster not named Joe Rogan is building a $250 million true crime network
• YouTube’s podcasts now reach one billion users per month
• On the Podcast: YouTube had a fantastic 2024, 2025 will be good, and 2026 is going to be great
• On the Podcast: Hollywood ballin’?
• Spotify wants to beat YouTube at video podcasts. So it’s giving out its own gold and silver creator plaques.
• Everything’s going up for YouTube on TVs: Sports viewership, 4K uploads, and the price
• Spotify says its platform is the place for established video creators to tap a new audience