podcasts

• All TikTok wants for Christmas is a Mariah Carey concert
• YouTube podcasts are big business. In the UK, Acast and Little Dot Studios are vying for a bigger piece.

  Acast and Little Dot Studios are teaming up for a podcast monetization program that will target YouTube creators in the U.K.

  
• iHeartMedia and TikTok are going into the creator podcast business together

  iHeartMedia and TikTok are teaming up to produce multimedia podcasts that will be hosted by influential creators.

  
• Can Netflix apply its streaming playbook to the world of video podcasts?

  Netflix is in talks with iHeartMedia and SiriusXM regarding deals that could include exclusive video podcast distribution.

  
• Podcasts are selling products, but some brands are still holding back (to the tune of $1 billion)
• Netflix wants its own video podcast library, so it’s partnering with Spotify
• Steven Bartlett co-founds a new video podcast distribution platform–and, of course, it has AI
• Move over, Spotify and Apple. YouTube has its own podcast charts now.
• Spotify’s podcast “plays” are a new metric for a booming industry
• Spotify’s payouts to creators and podcasters reached $100 million in Q1 2025 alone
• YouTube’s first podcast head is out, but updated audio ads are in
• More than half of Americans over the age of 11 have watched a video podcast