podcasts

• Netflix wants to become a daily habit with its (original) podcasts
• When it comes to podcasts, are ads better heard than seen?

  Investment in video podcast ads is increasing, but Oxford Road is arguing that audio podcast ads are still a safer bet.

  
• All TikTok wants for Christmas is a Mariah Carey concert

  TikTok is continuing to sponsor live music (with Mariah Carey) while applying its "In The Mix" title to a new podcast.

  
• YouTube podcasts are big business. In the UK, Acast and Little Dot Studios are vying for a bigger piece.

  Acast and Little Dot Studios are teaming up for a podcast monetization program that will target YouTube creators in the U.K.

  
• iHeartMedia and TikTok are going into the creator podcast business together
• Can Netflix apply its streaming playbook to the world of video podcasts?
• Podcasts are selling products, but some brands are still holding back (to the tune of $1 billion)
• Netflix wants its own video podcast library, so it’s partnering with Spotify
• Steven Bartlett co-founds a new video podcast distribution platform–and, of course, it has AI
• Move over, Spotify and Apple. YouTube has its own podcast charts now.
• Spotify’s podcast “plays” are a new metric for a booming industry
• Spotify’s payouts to creators and podcasters reached $100 million in Q1 2025 alone