podcasts

• Apple was a video podcast innovator. Now it’s getting with the times.
• The video podcasting arms race is heating up, and Hulu is “Here To Help”

  Hulu has entered the video podcast licensing space with an exclusive rights deal for the comedy advice show 'We're Here To Help'.

  
• Netflix wants to become a daily habit with its (original) podcasts

  Netflix is moving into original podcasts with a comedy show led by Pete Davidson and a sports series helmed by Michael Irvin.

  
• When it comes to podcasts, are ads better heard than seen?

  Investment in video podcast ads is increasing, but Oxford Road is arguing that audio podcast ads are still a safer bet.

  
• All TikTok wants for Christmas is a Mariah Carey concert
• YouTube podcasts are big business. In the UK, Acast and Little Dot Studios are vying for a bigger piece.
• iHeartMedia and TikTok are going into the creator podcast business together
• Can Netflix apply its streaming playbook to the world of video podcasts?
• Podcasts are selling products, but some brands are still holding back (to the tune of $1 billion)
• Netflix wants its own video podcast library, so it’s partnering with Spotify
• Steven Bartlett co-founds a new video podcast distribution platform–and, of course, it has AI
• Move over, Spotify and Apple. YouTube has its own podcast charts now.