Peloton is trying to expand beyond its proprietary hardware by offering a branded hub of short-form fitness videos on TikTok.
peloton
- After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next
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Peloton sees stock market bump after announcing TikTok fitness hub
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Peloton levels up its Entertainment Hub with YouTube TV addition
Peloton has brought entertainment options to its exercise equipment by adding YouTube TV to a hub that also offers Disney+, Max, and NBA TV.
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Joe Jonas and Usain Bolt are ‘On The Leaderboard’ in Peloton’s new web series
Celebrities like Joe Jonas and Usain Bolt will be 'On The Leaderboard' in Peloton's new YouTube web series.
- Lululemon Hires Twitch’s Chief Content Officer To Oversee Its Interactive Exercise ‘Mirror’
- Peloton Raises $550 Million As It Builds “A Media Company Akin To Netflix,” Says CEO
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