PacSun

• Have you heard? Lilly Singh returns, Emma Chamberlain opens a cafe, and Ikea does the Harlem Shake
• SypherPK is bringing Pacsun under his (metal) umbrella

  Ali Hassan, a 'Fortnite' player known online as SypherPK, has brought his Metal Umbrella merch brand to Pacsun stores in the U.S.

  
• Emma Chamberlain gets immersed in Pacsun with new campaign, digital avatar

  Emma Chamberlain, who was named a Pacsun spokesmodel almost exactly a year ago, is taking her relationship with the retailer into a more immersive space.

  
• Emma Chamberlain Named Spokesmodel For PacSun

  Beauty and fashion influencer Emma Chamberlain has been named the face of PacSun for the teen retailer’s spring campaign. In addition to appearing in ads for the brand, Chamberlain will also host a bi-weekly Instagram Live series beginning in April titled PacTaks, which will focus on mental health issues, WWD reports.

  
• Maker Studios Acquires Social Media Agency Instafluence
• PacSun, StyleHaul Feature Fashion, Beauty YouTubers In Back-to-School Campaign