optic gaming

• FaZe Clan And OpTic Gaming Are Rivals In Esports. Now They’re Making Merch Together.
• Esports Held Its Own Upfront In New York City, As Brands Like L’Oreal Carefully Plan Their Entry

  Esports Activate, the first esports NewFronts-style took place in the Sony Playstation Theatre in New York on Tuesday. Here's how brands and video platforms might want to approach the industry.