YouTube celebrities need to start thinking more like brands (or Smosh) if they want to have longevity online.
op-ed
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YouTube CEO Susan Wojcicki Urges U.S. To Adopt Maternity Leave Laws
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Why YouTube Celebrities and Digital Managers Need to Think More Like Brands
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The Real Threat To Web Video
Guest author John Kosinski from the Writer\'s Guild of America examines the impending debate over net neutrality and the threat to online entertainment.
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