YouTube celebrities need to start thinking more like brands (or Smosh) if they want to have longevity online.
op-ed
- YouTube CEO Susan Wojcicki Urges U.S. To Adopt Maternity Leave Laws
-
Why YouTube Celebrities and Digital Managers Need to Think More Like Brands
-
The Real Threat To Web Video
Guest author John Kosinski from the Writer\'s Guild of America examines the impending debate over net neutrality and the threat to online entertainment.
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- Millionaires: Tristan Clausen is studying the blade
- Top 50 Most Viewed U.S. YouTube Channels • Week Of 03/24/2024
- Can you make “The Turn” without crashing? Car enthusiasts are watching the results on YouTube Shorts.
- TikTok’s 18-and-up videos have arrived. Don’t get the wrong idea about what that means.
- Want to watch four March Madness games at once? YouTube TV multiview is now on iOS.