TikTok has its sights set on Africa -- namely three key markets: Kenya, Nigeria, and South Africa -- as it has undertaken various mobile marketing initiatives in these countries as well as local executive hires and an aggressive talent acquisition push.
nigeria
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Around the World: TikTok makes moves in Indonesia, Italy fines YouTube, and Brazil enacts “crypto tax”
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TikTok Sets Sights On African Market With Local Hires, Talent Push, Mobile Marketing Campaigns
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‘Offline-First’ YouTube Go App To Launch In Nigeria
Google CEO Sundar Pichai travelled to Nigeria to make the announcement at an event yesterday in Lagos called #GoogleForNigeria.
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