TikTok appears to be receiving a warm embrace by the luxury fashion industry.And if storied French house Louis Vuitton has a hankering for YouTube vloggers, having partnered extensively with creators like Emma Chamberlain and The Dolan Twins, Prada may have its sights set on the Bytedance-owned micro-video platform.
milan fashion week
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YouTube’s “month of fashion” will feature upcycled looks and coverage from New York, Milan, and Paris
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Prada Taps TikTok Megastar Charli D’Amelio For Milan Fashion Week Appearance
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