measurement

• The UK wants to measure YouTube more like TV
• Nielsen Buys Minority Stake In OpenSlate, Which Measures Brand Safety In Online Video

  Analytics leader Nielsen has purchased a minority stake in OpenSlate, a fellow video measurement company that tracks brand safety to help marketers avoid associations with objective content.

  
• Past Google Searches Can Now Be Used To Influence The Ads You See On YouTube

  Google is also rolling out new controls to give users more oversight of the kinds of ads that they will see on Google and YouTube.

  
• Quantcast Scores as Video Metrics Battle Heats Up

  Quantcast, the media measurement and analytics company landed Media Rating Council (MRC) accreditation for its syndicated online audience measurement service.