Electric Literature produces animations derived from a single sentence of a fiction writer's work and an inspired animator in order to market their anthologies.
marketing
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Ben Stiller Prepping ‘Billy Glimmer’ Web Series
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A Single Sentence Animation Says a Thousand Words
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‘Sex and the City 2’ DVD Gets a Web Series
Warner Brothers Entertainment teamed up with digital production DBG on an online series to advertise the DVD release of Sex and the City 2.
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Orange UK Won’t Catch Old Spice Buzz Without Video
Why Orange UK's singing tweetagrams miss the mark and won't find the Old Spice Man magic.
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Cheeseheads Get a Web Show
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Who is the Bald Guy Courting Twitter Celebrities?
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Failure to Launch: Web Series You Haven’t Missed
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How to Build Buzz For a Web Series
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CAA & ELLE Share a ‘Dirty Little Secret’
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Zacuto’s Web Series a Model for Small Business Marketing
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Kodak CMO Hayzlett: 'Identify Your Brand Essence'
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Kodak CMO Hayzlett: ‘Identify Your Brand Essence’
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