magiclinks

• Last-Click Coupons Have Dominated Affiliate Marketing For Years. Now, Brands Are Restrategizing With Influencers.
• How MagicLinks Is Measuring Influencers’ Sales Data To Help Them Know Their Worth

  For creators making content across all platforms, from YouTube to Instagram to Twitch to TikTok, sponsored content is a core part of the business. But as we’ve written about before, the digital influencer space is still in its infancy and constantly evolving. It doesn’t yet have an established standard that can help creators (from the macro to the micro) accurately judge how much they should ask brands to pay them.