After announcing plans to make all original programming free next month, YouTube’s content head in the Europe, the Middle East, and Africa -- Luke Hyams -- acknowledged that the company’s content strategy is in a transitional stage.
luke hyams
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The Sidemen are telling their story with a Netflix original
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YouTube No Longer Commissioning Scripted Originals In EMEA, Orders 3 Education-Focused Projects
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YouTube Premium, YouTube Music Roll Out To 4 More Countries, Bringing Tally To 21
YouTube Premium and YouTube Music were available in 17 total markets as of June, when it most recently added 12 new territories including, Canada, France, Germany, Russia, Spain, Sweden, and the U.K.
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YouTube Premium Is Readying 50 Originals For 2019. Here’s The Kind Of Content It’s Looking For.
In terms of what the service is looking for in future projects, Hyams said that it's seeking “personality-driven, authored pieces with the potential for international appeal” on the scripted front.
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YouTube Names Former Disney Exec Luke Hyams Head Of Originals For EMEA
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